In a nutshell.

We help you make effective use of new or existing information and resources, to drive change, find efficiencies and create impact.

Good ideas and findings only make a difference when they reach the right people and are put into action. We can plan and deliver that, or plan it so that you, or another provider, can deliver it.

Knowledge only makes a difference when it reaches people in a form they trust and can use. Research that others can rely on is noticed, shared and acted on.

Communication

Reaching the people who need it.

Even the most useful information can be ignored if it is hard to access or unclear who it is for. We help you plan how findings, learning or project outputs reach the people who need them, in formats they will use. This is often called dissemination.

You may share things yourself, or commission someone else to produce materials and run campaigns. We can create the strategy, plan and briefs that make either route straightforward, and deliver the outputs too if you would like us to.

We can help with

• Working out who you want to reach, and what you want them to do
• Key messages in plain language
• The best formats for each audience: briefings, slides, short reports, toolkits, video, webinars
• Turning one long report into a set of short, usable pieces without losing accuracy
• A channel and timing plan, with accessibility built in
• Simple ways to track reach and use, such as downloads, attendance and feedback

Useful when

• You have findings but are not sure how to turn them into something usable
• Different audiences need different versions, such as leaders, frontline staff and the public
• You need buy-in across partners, sites or sectors
• The topic is sensitive or easy to misread, so wording matters
• You are working to a deadline, such as board papers or funding bids
• You want the work to lead to change, not just a report that gets filed

Original research and sector reports

Build authority with research others can rely on.

A well-made, research-led report shows that you understand your field and gives others a reason to take notice. This is often called thought leadership. We design and carry out the research, write it up, and help you launch it so it reaches the people who matter.

One report can feed many months of articles, talks, presentations and posts, so the effort goes a long way. It can be a short briefing paper, a full report or an annual series.

What you get

• A written report with an executive summary, recommendations and a clear account of the methods
• New information gathered through surveys or interviews, where existing evidence does not go far enough
• Review by a subject expert or advisory panel (peer review), where you want extra assurance
• A set of shorter pieces made from the report: articles, slides, social posts, infographics and a press release
• A launch plan, with briefing notes for media or conferences

Useful when

• You want to be known for something specific in your field
• You hold data or experience that nobody has yet brought together
• You want more of the right people to find you, and to invite you to bid or partner
• You want one strong piece of evidence to anchor months of communication
• You are launching a service, campaign or position and want evidence behind it